For this part of the project, we looked at the Leeds West Indian Carnival’s social media presence. On the Carnival Facebook, out of 111 ratings, 86 gave the page/event five stars. Although this score is positive, only a few attendees rated the event.
To investigate further into the awareness of the Leeds West Indian Carnival, we released a poll on multiple students’ social media. The question was ‘What do you know of the Leeds West Indian Carnival?’
These were the results:
We concluded that although the existing social media is effective with catchy hashtags and regular posting, it was not spreading further than the Leeds West Indian Carnival’s regular audience.
One way to boost social media presence is making shareable content. Articles that people will be eager to read would be useful in raising the carnival’s profile. Picture compilations, funny anecdotes and short, snappy stories are examples of shareable content.
The website for an event should include features like a schedule, supporters, dates, times and places.
We have viewed the websites for many carnivals and found that Notting Hill has the supporters and protection agencies at the bottom of the website. This is much easier to notice. We suggest that the Leeds West Indian Carnival does the same.
This is the Notting Hill website on 12/06/2017.
It has the logos and links to associated companies and supporters of the carnival. You can find police, ambulance and fire emergency services amongst these. This builds confidence in attendees and assures them that their safety is paramount. It shows that the local police have a good relationship with the carnival.
It would be a good idea to include this on the Leeds West Indian Carnival website. Due to negative press in the past, including trouble with the policing, it is good to make people aware that significant changes have taken place. There is further support from the community and the safety of attendees is a priority.
Also, people can easily find out who supports the carnival. Having logos at the bottom of the website only requires the user to scroll downwards. If someone recognises a logo or has an interest in a supporter and wants to find more information, it can raise their profile. This may lead to further involvement in the carnival from organisations and companies.
The first photo is a reply from Joe Williams and the second is a forwarded email from someone on the Carnival’s team.
This is our initial email:
Leeds West Indian Carnival has one of the best social media and websites among Carnivals in the UK. It was difficult for us to find areas of weakness. They have well managed Twitter, Facebook and Instagram accounts.
Our contact has made leeway and we look forward to seeing the carnival website continue to improve and reach new audiences.
(Words and Pictures: Ewelina Kononow, Robyn Mason / Editing: Eli Smith)